The term ‘webinar’ is made up of two words web and seminar. It is an educational, informative presentation that is made available online as either video or audio along with presentation slides. It is a form of lecture or presentation. It is basically a web-based video or audio content that uses the internet to connect the person hosting the webinar to the audience from all around the world. It is possible for the host to present himself or can display the computer screen for demonstration or appearance. Webinar also gives freedom to add individuals and co-host the webinar.
Webinar is an interactive platform. An important feature of webinar is that it allows giving, receiving and discussing information on a real-time basis. Webinars are used by different professionals to give educational information to their organizations. If you want to learn a particular topic directly from the expert, webinar is an appropriate option.
Webinar solutions are cost effective. It helps a company reach a large audience easily and without the additional expenses such as rent of a place where the event will be held, flying down the experts or speakers for the seminar and other expenses. For webinar, all you need is a comfortable place to host the webinar i.e. office or home and a good internet connection. It is fast way for spreading knowledge to the interested audience.
Webinar services are useful for all types of organizations irrespective of their sizes. It is beneficial for large multinational companies. It helps the companies to hold town halls, company meetings, board meetings, trainings, product launch etc. Conferences can be held through webinars by connecting all the people in an organization from around globe have an access to it. It removes the geographical barriers and the cost related to it.
Through webinars, the top level management can connect with the staff level management and spread the message to all. Webinars help builds brand trust. It can hold a webinar where the customers are informed about the products and the services offered. Live presentation can be displayed and questions regarding the products and services can be asked by the audience. This helps to build up trust in the minds of the target audience.
Webinar is an effective way for generating more customers. Usually for webinars, the user has to register his/her email address. Marketing campaigns can be created with the help of those leads. Promotion of business becomes easy. If one connects the experts with the webinar, one can attract more followers.
Large organizations can launch new products through webinars. It’s a cost effective and an easy way to promote the new product. Webinars are also used as an educational tool. It is not only a marketing tool but it quite a multipurpose tool. In large organizations, webinars are helpful for training the new employees. The employees are given access to different educational webinars if they are interested in that topic of the seminar. The doubts of the employees can be solved through webinars. It increases the knowledge of the employees making them more effective in their work.